Branding | website | promotional materials
ZPC MIESZKO Inc is one of the largest confectionery manufacturer in Poland, which combines high quality with the best price. Its experience has been built for 20 years, continuing the confectionery tradition of Ślązak and Raciborzanka companies. Zozole Puzzle is a new product belonging to the Mieszko Group.
Our task was to create an advertising campaign for the new product "Zozole puzzle" including a packaging concept for candies (bag, wrapping, carton, drops), a website as well as a sponsor billboard on television. We also developed a range of promotional materials. In the package there are candies in two flavours, but the wrapping and colours are mixed.
The result of our work is a campaign that enjoyed a great sale success. The figure of Zozololek and the characteristic question marks became the main graphic elements.